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From February 2, David Beckham's underpants can be your underpants too, for a trifling £7.99 (briefs) or £9.99 (boxers). That is when they and the rest of his 'bodywear' range go on sale in every one of the Swedish fashion retailer H&M's 1,800ish stores in 40ish countries worldwide. And unlike H&M's usual popular but purposefully fleeting fashion collaborations with Marni, Versace, Karl Lagerfeld and their ilk, this is a long-term partnership. Beckham and H&M (there is no hint of Californian softening to Beckham's Estuary 'haitch and emm') have signed a rolling, to-be-renewed-biannually contract that is expected to last at least half a decade. While his remuneration has not been made public, Beckham will certainly not have come cheap.

Whatever the price, however, H&M may well have pulled off the most fruitful fashion transfer of the season. The 'bodywear' collection was originally planned as a stand-alone, self-produced product by Beckham and his advisers. It was, Beckham says, 'all ready to go' when he and his business partner, Simon Fuller, first revealed their plans for an underpants start-up last May. Not only were the designs finalised, so too was the all-important sell: the label and packaging.

Source: Telegraph.co.uk

When the name underwear is mentioned, some people shy away yet these are items that are essential and play an important role on how comfortable and confident one feels. It is common that women worry more about their underwear but the truth is that there are men out there who look for quality underwear and take their time in choosing from the many designs and styles that are made available in the market.

Contrary to the belief that underwear includes only briefs and boxers as far as men are concerned, these items also include a variety of other garments that are worn under the clothes against skin and they can include vests, socks and swimwear among many others. Whereas there are those men's underwear that are designed to keep them comfortable, others are designed with excitement and sexiness in mind and there are men who go for the designs not to just boost their confidence and feel comfortable but also to appear attractive and sexy to their partners....

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by David

Men’s underwear has taken a dramatic turn since the 1960′s. Fifty years ago, men had two choices of what to wear under their slacks. Younger men wore tidy whities, otherwise known as Fruit of the Looms. Older men, mostly of the grandfather persuasion, wore boxes shorts, mostly in patterns that reminded you of hospital gowns. Neither choice was very attractive and neither was meant for public view.

Bikini Briefs The first huge change in underwear can be blamed on European designers. They shocked the world by giving men Speedo bathing suits, those tiny scraps of spandex that barely covered enough to keep men legal in public. From that bare beginning came the advent of adventurous men’s underwear. Bikini bottoms in every hue became common with outgoing males, with some closet adventurers keeping a pair or two in the drawer for special occasions. Many of these styles were little more than plain tidy whities that were dyed in bright colors, but some were hip hugging bare, hitting the hip bone and riding low on the pelvis. Black was popular with ladies men, and flamboyant types went in for metallic designs.

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