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There's a guaranteed market that needs to replenish supplies no matter what the economy is doing. But innovation in style and technology has made boxers, briefs and undershirts that were once an afterthought into a buzz-worthy category of men's clothes. So much so that H&M is debuting ads for its new undergarment collection by David Beckham during the Super Bowl on Sunday, and Jockey wasted no time signing football star Tim Tebow as its new spokesman.

It makes sense as a growth category, says Marshal Cohen, chief industry analyst with market research firm The NPD Group, but it took the right conditions to get on the fashion industry's radar: streamlined design, comfortable stretch fabrics, the idea that dressing starts at the base layer and that shabby-chic doesn't cut it anymore.

Men, in general, aren't as interested in fleeting trends, he adds. They are, however, willing to buy an "evolved" product if they need to replace an old one. And, Cohen says, as has happened with smartphones or athletic apparel, sometimes men will trade up if they think there's genuine newness.

Source: MiamiHerald.com

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Boxer briefs are a type of mens underwear that is a hybrid of both briefs and boxer shorts.  They are longer in the leg, similar to boxers but more form fitting like briefs with the additional support benefits.  This makes boxer briefs the perfect men’s underwear for people who find briefs to be too restrictive but boxer shorts too loose. 

Boxer briefs were first introduced in the late 1980s and came into the public eye in the early 1990s.  Boxer briefs are typically made of a combination of cotton and spandex.  Not only do they share a hybrid look of two different types of men’s underwear, but they also share other aspects.  For example, the fly on boxer briefs can either be a y type fly as found on briefs or a more boxer style fly, closing with a button or snap, if they even have a fly at all. 

Boxer briefs have become an incredibly popular option for athletes as well, displacing the jockstrap in popularity.  This is because they are very comfortable and provide much needed support.  This is because of its form fitting shape that covers the waist towards the thighs....

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You wouldn’t even begin to think it now, but over the last 100 years there have been startling and dramatic changes in mens underwear .  When we hear men’s underwear mentioned, the first things that come to mind are briefs, boxers, and the more recent trend of boxer briefs.  These however, are relatively new creations.

Prior to the 1920s, men’s underwear was typically a single piece of long underwear that was known as a union suit.  The union suit was invented in the 19th century, originally as a women’s undergarment instead of one designed for men, though they soon became the primary form of men’s underwear throughout the Victorian age and did not begin to wane in popularity until the mid 1920s.  Union suits were traditionally made of red or white flannel that would button up in the front with an additional button up flap in the rear that gave the ability to go to the bathroom without having to remove the union suit completely. 

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